You make the choice
Open the unsubscribe link in the business’s text message and confirm your request. You do not need to join a register.
A quieter kind of connection
Your phone.
Your choice.
A clear way to stop.
Use the 0TXT link in a participating business’s text message to record your request to stop its SMS marketing.
Voluntary registration is currently closed. Direct unsubscribe links still work.
Free for individualsNo account needed to unsubscribeNo public phone list
A direct unsubscribe records a request for the named business. That business is responsible for applying it in its sending systems.
An illustration of the unsubscribe experience
Simple on both sides.
A clear preference for you. A practical way for businesses to act on it.
Businesses check their lists
Participating businesses receive match decisions for contacts they submit. They do not receive the shared register.
Requests stay visible
Businesses see recorded requests and report when they have applied them to their sending systems.
For businesses with their own systems
Keep your tools. Add a clear stop.
Create personalised unsubscribe links from a CSV, wash your next marketing list and keep a record of what needs action. The pilot starts with Novachem.
1 participating business listed. Registry enrolment and company-specific unsubscribe requests are separate choices. Read how the pilot works.